No not the fashion retailer, us.
You may have noticed we have had a few changes, mostly our logo. After nearly 2 years in business, we decided we needed to refresh things.
We haven’t gone overboard, just some subtle changes, we have kept the colour way (because we like it) and there is still a Crescent in the logo (it had to stay really didn’t it?).
People had told us they couldn’t see the wording underneath when the logo was small, or far away, and it didn’t really explain what we did fully. One person asked why our logo was a circle when we were called Crescent? I hadn’t looked at it that way but it was a valid point.
Following a networking chat, I met a designer called Simon, and he got what we were trying to say from that first conversation. He was getting excited on the call about the ideas that he had which was fantastic to see.
We left him to it and he came up with our new logo. Its fresh, modern, but retains the brand image we have worked for the last 2 years to create. And we love it. He’s created a suite of logos that we can use in different settings and formats, and also designed an exhibition banner and business card (not that we will be needing the cards for a while yet thanks to that pesky virus that’s hanging around).
So, if you are looking for a creative designer, who “gets” you and has massive enthusiasm for his work then you really do need to speak with Simon at BrandBoy.